The Great Room workspaces to be rebranded as Industrious
The Great Room also presently operates 2 locations in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.
Industrious strategies to expand its Apac profile by greater than 50% over the following 12 months, including the opening of 3 brand-new places in Singapore this year. The pipeline belongs to a wider international development, with the business intending to open up over 60 new places worldwide in 2026.
The Great Room presently operates seven areas in Singapore, consisting of workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
The move will combine Industrious’ Asia Pacific (Apac) places, formerly operating under The Great Room, into its international network, the firm claimed in a June 17 release.
The rebrand comes 4 years after US-headquartered Industrious– now a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
The three brand-new locations schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
Real estate following hospitality-led company dealer The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious company, starting July 1.
” Establishing a solo global brand unifies our team and participants all over the primary values that have always defined us: costs friendliness, beautiful layout, and a true feeling of belonging,” includes Gentry Long, head of state of Industrious.
” At the core, The Great Room and Industrious share the same idea that work should really feel human,” states Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what defined The Great Room throughout Apac, and it carries forward under the Industrious brand.”
