Hilton to debut eight luxury and lifestyle hotel brands across Asia Pacific
Two of the labels building their debut are totally new to the Apac area: NoMad and Signia by Hilton. In May 2025, Hilton was appointed by UOL Group to manage NoMad Hilton Singapore, a 173-key hotel at the past Faber House site along Orchard Roadway. According to UOL Group’s annual report published in very early April, the resort is arranged to start in the 2nd half of 2026.
“Asia Pacific remains an effective progress engine for Hilton, and this most recent surge of brand entries mirrors the solid demand we are observing from owners for differentiated, high-performing labels,” says Alan Watts, president of Hilton, Asia Pacific.
Beyond the brand launching, Hilton has additionally signed numerous other brand-new real estates all over its deluxe and lifestyle brands this year. These include two new LXR Hotels & Resorts real estates in Japan’s Tokyo and Hakone Gora, a Tapestry Collection by Hilton lodging in Chiang Mai, and a Waldorf Astoria resort in Goa, India.
In Malaysia, Hilton will present the Waldorf Astoria and Conrad brands with two new real estates in Kuala Lumpur that are both set up to start by the end of 2026. At the same time, Vietnam will see its very first Tapestry Collection by Hilton with NHAAN Resort & Spa Hoi An, assumed to open up in August this year.
Other brand name launch consist of Canopy, which will start its first Southeast Asia real estate with the 174-room Canopy by Hilton Bangkok Sukhumvit. Elsewhere, Curio Collection by Hilton and LXR Hotels & Resorts are both schedule to make their South Asian appearances with properties in Bengaluru.
The brand-new hotels will contribute to Hilton’s remaining profile of over 170 deluxe and lifestyle resorts that are already functional in Apac, taking it nearer to its target of going beyond 250 hotels in the coming years.
Global hospitality team Hilton is set to release 8 labels under its deluxe and life-style segment throughout various Asia Pacific (Apac) markets this year. In an April 27 bulletin, the group said over 15 openings are prepared for the area under this segment in 2026.
Meanwhile, Signia by Hilton Tainan, located in Taiwan, is a 344-key property readied to start in July this year. The opening of NoMad Singapore and Signia by Hilton Tainan will deliver Hilton’s overall visibility in Apac to 16 labels– over half of its 27-brand portfolio.
